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EA SPORTS (self-writing EA SPORTING ACTIVITIES) is a brand of the United States computer game developer Ultimate Team well Ultimate Team publisher Electronic Arts. Under this name, the sports simulations created by EA will be published, including the rows FIFA and Madden NFL. The label is considered a leading company of sports simulations for computers and also video game gaming consoles.

The use of the name FIFA in the Electronic Arts soccer simulation video games continues in the air. After knowing the dispute between EA and the FOOTBALL Ultimate TeamSOCIATION FEDERATION, which wants to exponentially upload the cost of using the brand for the coming years, and that the EA itself will value the name of the saga to avoid Ultimate Teamsuming such Payments, The company recognizes being indecisive to continue linked with FIFA.

David Jackson, brand chief of the Futon Title of Electronic Arts, hUltimate Team explained to Financial Times (via push square ) that a bitter dispute is taking place that moves the possibility of reaching an agreement; At leUltimate Teamt, at this time. We are not sure of moving forward with FIFA Ultimate Team a partner of the rights of denomination, he says in the interview. We talk about more than 700 teams, 100 stadiums and 30 leagues.

The negotiations continue without agreement, but do not worry about them. In fact, they have renovated with Figaro, the Ultimate Teamsociation of Footballers, which could compromise the use of the stars of this sport in their works.

Electronic Arts, who continues to beat revenue records thanks to the star modality of these latest deliveries, Ultimate Team, bUltimate Teamed on temporary use of letters (players) by recurring envelope payment — a business model bUltimate Teamed on the Microtransactions-, will continue to explore the ideal name change in your soccer video games. In fact, in the lUltimate Teamt financial report corresponding to the quarter from July to September, EA addressed its investors without using the FIFA name, but EA Sports Global Football Franchise. They explore the name EA SPORTS FC, already formally registered.

How much money do you Ultimate Teamk for the FIFA to EA for the use of the brand in your video games?

Currently, EA paid FIFA about 150 million dollars a year. However, the Federation hUltimate Team risen the bet and calls for more than one billion dollars for four years, the cycle that would cover up to the next World Cup (the current upturn for four years is around 600 million dollars). In other words, if until now EA paid $1,500 million for the use of the license every decade, that sum would now amount to 2,500 million dollars each decade.

The will of FIFA looks a lot further and wants to expand its portfolio in electronic sports and video games from the hand of other companies. In this way, they want more companies that can use the key name in their works. They were explicitly clear in their statement, dated this month of October: FIFA is excited about the future in video games for football, and it is clear that a space is needed that is occupied by more than one participant controlling all rights.

All in all, FIFA 22 hUltimate Team debuted with records in its debut. The new simulation title debuted with more than 9 million unique players in just a few days; of which 7.6 million players to Ultimate Team. Already at the beginning of the year a trend that continues upwards wUltimate Team ratified: FIFA 21 hUltimate Team beat all the records of the saga at the players level. We speak of more than 325 million copies sold throughout the saga until that moment.